5 Reasons why an Hospital Donor Display is essential for Donor Relations
There is no question that health care has improved to an almost mind-blogging degree over the last few decades; in the last ten years alone, the human genome has been mapped in its entirety, technology has made research files much more rapidly accessible to doctors and clinicians, and made hospitals safer for patients (who now get a bar code which matches their blood samples and their IVs as soon as they are admitted to hospital). Techniques for curing serious illnesses and performing once dangerous surgeries have also become far more effective and less invasive. “The ways in which computer systems are improving hospital care are pervasive and radical,” claim Margaret Humphreys, MD, PhD, editor of the Journal of the History of Medicine.
The effect of these advancements can be directly seen in positive statistics regarding patient survival rates; deaths from heart disease have been dropped by forty percent in twenty-five years, and patients can enjoy 90% survival rates for some forms of cancer that could once prove fatal. Even people with HIV now typically survive for decades after being diagnosed with the once rapid, deadly illness.
All of the equipment and research that has created such advances does not come cheaply, however; most hospitals rely heavy on donations both to continue their ongoing research into many conditions and to buy everything from microsurgery equipment to common machines like blood pressure monitors, ECG machines, critical care ventilators, and syringe pumps.
To that end, hospitals require effective capital campaigns and a way to effectively promote the campaign and recognize supporters and to achieve that, it is suggested to go beyond the traditional static hospital donor display which is basically a wall with engraved plaques and instead install an interactive hospital donor display also known as donor recognition display, which feature digital multimedia and a touch-based interface, to engage, inform and inspire visitors while also thanking donors for their generosity.
Here are the 5 main reasons to install an Interactive Hospital Donor Display in your Hospital:
REASON-1: Save Hospitals Money.
Hospitals typically have very long lists of donors, and while digital donor recognition walls may seem expensive at first glance, they actually lead to reducing costs over time as one does not have to keep shelling out money for a new plaque for each new donor. Instead, donor information is added digitally once the basic system is up and running.
REASON-2: Gets People’s Attention.
A large interactive donor recognition wall gets visitor’s attention, engages them and creates a memorable and inspiring user experience. Most people who visit hospitals are not doing so for pleasure—either they or someone they care about is ill. People who are absorbed in their worries and cares are likely to walk right past a wall full of mundane static plaques, but their attention—and sympathies—will no doubt be captured by an interactive digital donor wall that presents dynamically, photos, videos, stories, and donor profiles.
REASON-3: Easier to Maintain and Update
Digital Interactive Donor Recognition Walls are easy to keep updating using a Content Management Software (CMS) which is usually provided by the wall’s vendor. Using this intuitive CMS, your organization will be able to add additional donors, add new events, and make modifications which in the case of static donor plaques are difficult to make. Logging into the CMS to add and update donor information digitally is certainly much faster and easier—than having a new plaque made up for each donor, engraved, shipped back to the hospital, etc. You just upload each new donor’s information into the system and it’s ready to be displayed, instantly.
REASON-4: INSPIRE , INFORM AND HONOUR
Digital Donor Recognition Walls can tell via multi-media, the hospital’s story highlighting all the good the hospital does, all the lives that are saved, its mission and its vision. As well it displays photos and bios of donors along with multi-media presentations showing the hospital’s history and growth and connecting it to the positive impact their donations had. Presented with inspiring videos, hospital visitors will be heartened by viewing the colourful and dynamic donor wall in the usually cold, clinical atmosphere that is usual associated with hospitals. This alone, will make visitors and patients more comfortable in your hospital, and no doubt more interested in donating as well
Most Interactive Donor Recognition Walls offer three modes of operation: (1) Screen Saver – in which the wall displays inspirational videos and work until a user touch the screen; (2) Normal Mode – which is when a user interact with the content and (3) Special Mode – which is a mode management can set at specific times, which allows to display things unrelated to its main function (donor-wall), such as greeting a visitor or donor, making announcements, etc.
For all these 5 reasons, it is good to consider installing an Interactive Donor Recognition Wall in your Hospital