ENGAGE CLIENTS WITH AN IMMERSIVE RETAIL EXPERIENCE
Interactive technologies are now a key part of our lives. We found it everywhere, We talk, text, socialize, and work using interactive tools and devices. In this post, we explain the reasons why implementing state of the art technologies that reacts to touch, gestures, facial expression and body motion can help creating an immersive retail experience that improves bottom-line.
Interactive retail experiences are designed to capture people’s attention, to catch their eye and to deliver a “wow” factor that stops your shoppers.
Installing a well designed immersive experience in your store will increase sales, improve brand recognition and increase chances of shoppers will come back to your store as they will feel an experience that is less overwhelming and intrusive than the “pitch” of a sales associate.
Immersive retail experiences are now more affordable as the cost of design and technology has decreased significantly during the last few years. Now is possible to leverage advances in touch, gesture and body motion technology as well as in augment and virtual reality and deliver immersive retail experiences that are unforgettable.
If properly designed, your immersive retail exhibit will deliver shoppers an engaging interactive experience that will present them information in a playful and captivating manner which they will remember as it will be touching them on a deeper emotional level.
There is no better way to promote your brand than by surrounding your shoppers in a multimedia, multi-sensorial experience combining sights with sounds. As market tests shows, you can promote your brand through interactive exhibits in a manner no static exhibit can.
And, another reason why you should consider installing an immersive retail experience at your stores is that is much easier and faster to update the content, message or prices in digital retail systems than in static ones.
With immersive retail experiences the ‘WOW’ factor plays right into your hands. Not every business out there is offering an immersive experience. By so doing, you gain an edge over your competition.
So in summary, immersive retail experiences can benefit your business by:
• Creating excitement to potential clients
• Engaging potential clients as soon as they step into your location
• Giving you an edge over your competitors
• Bolstering your brand’s reputation