Technology allows us now to convert existing surfaces such as floors and walls into multimedia displays that reacts to people’s movements and touch, or what is known as Interactive Floor and Interactive Wall displays. To create engaging Interactive Floor and Wall Experiences we need a projector, which projects a large high-definition image on the floor, window or wall surface, a computer, sensor and proper software. Sensor’s task is to understand the environment, and specifically, the position, gestures and body movements if the people in front of of the wall or, in the case of floor, on top of it.
To Design effective Interactive Experiences and, in particular Floor and Wall Experiences are very helpful for advertising on high-traffic venues as they capture people’s attention while generating an engaging and entertaining user experience.
When designing Interactive Floor and Wall Experiences, developers are required to select the right projector and lens based on environmental lighting conditions, physical distance between the projector and the surface, and several other factors. When installing sensors developers have to avoid “blind spots”.
Of all components, the software is the most critical as it shall include certain key advanced features including a cloud based content management system, a large gallery of editable effects, programmable playlists and schedulers, audience / marketing intelligence for analytical purposes, and much more.
To learn more about interactive technology and specifically about touch and gesture interactive experiences visit this page.