Fundraising strategies – for successful capital campaigns!
Setting fundraising strategies is not an easy task, especially if it is done for a charitable cause or nonprofit organization. One of the major issues with this task is the trust factor. People tend to distrust such volunteers demanding donations due to a lot of fraudulent businesses running in the name of charity and the misuse of the money donated. Other problems include strategic difficulties, mismanagement of the work, and disallocation of responsibility, among other things. Fundraising needs to be approached with an extremely well-planned strategy.
This article shall enlist some of the most successful fundraising strategies for non-profit organizations that can cause an overflow of donations towards your cause.
• It is mostly seen that only one between the board members and the volunteers concerned are active in fundraising activities. However, it is very important for both these entities to work together and in coordination with each other. Their synchronized work will ensure more funds than either of them working separately. It is very important therefore to delegate responsibility.
Fundraising strategies – Video
• Events are a great example of fundraising strategies. One reason why the non-profit organization faces difficulty in raising funds for its cause is that the beneficiary is not a consumer. They are getting nothing out of it and are mostly doing it for goodwill. However, more people can be lured into donating if there is something in store for them, even if it means only a bit of entertainment or social interaction. They benefit through fame and a good image while the organization gets its much-required monetary or otherwise support.
• Do not set any lower limit to how much people can donate. If they are free to give as much as they want, they will be more willing. Whereas if you restrict them, they will feel forced and may not be willing to donate. Freedom is enjoyed by everyone and being free to choose how much they can afford or are willing to donate will always make these parties more charitable as well as maintain their relationship with the organization which will ensure future funding as well.
• It is a good strategy to divide the donating audience into two, one those small organizations and individuals and the other big business groups and entities. A target can be set for both groups and efforts can be made then accordingly and in an organized way to reach the target.
• Social media is one of the fastest ways of spreading the word. The target group over social media is extremely large and is not limited by boundaries and nations. The success of social media as a fundraising strategy can only be assessed by considering the impact the bucket challenge made on it.
These are only some of the numerous fundraising strategies that can be used to generate funds and spread social awareness.