Capital Campaign

Beyond the Alumni Lists: Alumni Recognition Walls

Alumni Recognition Walls  When institutions of higher learning launch capital campaigns, it makes sense for them to target their alumni as their primary source of support. There’s no doubt that individuals who have reaped the greatest benefit from having attended the institution would be most inclined to lend their support to the campaign. And if[…]

Planning Successful Nonprofit Campaigns

NONPROFIT CAMPAIGNS Planning, developing and launching successful NonProfit Campaigns is in need of all the marketing and communications tools available in your arsenal. Your task is complex and non-trivial. You need to identify potential donors, reach them and convince them to donate to your organization and not to others which may be interested in their[…]

Planning a Capital Campaign

Raising capital is increasingly becoming a difficult task in today’s world, and especially when it is related to non-profit organizations. Developing and implementing Nonprofit Capital Campaigns is a major undertaking, involving a great deal of planning, marketing and communications skills to make sure you reach qualified prospective donors, and involve stakeholders with a vested interest[…]

Fundraising Strategies

Fundraising strategies – for successful capital campaigns! Setting fundraising strategies is not an easy task, especially if it is done for a charitable cause or non profit organization. One of the major issues with this task is the trust factor.  People tend to distrust such volunteers demanding donations due to a lot of fraud business running[…]

Approaches To Naming Opportunities For Your Charity

Approaches To Naming Opportunities For Your Charity Naming opportunities have increasingly become an expectation from major donors, so a comprehensive plan and policy surrounding these is critical to any organization offering such recognition. If your charity has been approaching naming opportunities on an ad-hoc basis as large gifts come in, you may be missing other[…]

Fundraising Ideas – Generational Differences

Generational Differences In Fundraising Part Two – Priorities, Preferences and Attitudes In the first part of this 2-part blog, we looked at fundraising ideas and the percentage of charitable giving that came from each generation in the US, as well as the distribution of net worth across the generations. While it’s evident that the older generations[…]

Kick-Start Nonprofit Capital Campaigns with Technology

Nonprofit Capital Campaigns need technologies to enhance their effectiveness. Designing and implementing a Nonprofit Capital Campaign is an important undertaking, involving significant marketing and communications to ensure you reach prospective donors, involved stakeholders and all others with a vested interest in your success. However, a challenge faced by many Capital Campaign directors is how to effectively[…]

Kick-Start Nonprofit Capital Campaigns with Technology

Nonprofit Capital Campaigns need technologies to enhance their effectiveness. Designing and implementing a Nonprofit Capital Campaign is an important undertaking, involving significant marketing and communications to ensure you reach prospective donors, involved stakeholders and all others with a vested interest in your success. However, a challenge faced by many Capital Campaign directors is how to effectively[…]

Building a Marketing Plan for your Charity

Building a Marketing Plan For Your Charity is essential The most important part of any successful marketing plan comes in the preparation and research that precedes it. What prep work will help you identify who it is you are trying to reach through your marketing strategies and it will provide some insights on how to[…]

Building a Marketing Plan for your Charity

Building a Marketing Plan For Your Charity is essential The most important part of any successful marketing plan comes in the preparation and research that precedes it. What prep work will help you identify who it is you are trying to reach through your marketing strategies and it will provide some insights on how to[…]