Immersive exhibits can now be found everywhere. Terms such as Virtual reality, Augmented Reality that, until a couple of years ago were not known to most of us, become part of our lives. As our senses sounds, images, can feel movements and acceleration and more, we can create exhibits that stimulate all these senses taking a person to a virtual reality. In this post, we explain the reasons why implementing state of the art immersive technologies which reacts to touch, gestures, facial expression and body motion can help creating an immersive exhibits that are enjoyable and memorable.
Immersive exhibits are typically designed to capture people’s attention, to catch their eye and to deliver a “wow” factor that stops and engage people.
By designing and installing a well designed immersive exhibit in your museum or any other kind of venue, your will see immediate results. IN the retail environment, for example, you will see an increase in sales, improvements in brand recognition and a significant increase in chances of shoppers coming back to your store. An interactive and immersive exhibit will cause them to come back to your store as they will feel an experience that is less overwhelming and intrusive than the “pitch” of a sales associate.
If in the past, at events the exhibitors used the most traditional tools, namely printed material, nice looking booths, large banners and posters and other tricks, nowadays some are leveraging the latest in interactive and immersive technologies, which deliver a much more effective and memorable experience.
Trade show exhibitors now employ digital responsive environments to tell their stories, to sell their products, to attract visitors. You can see today that those exhibitors that offer a “cool” exhibit, are the ones packed.
There is a say that a single picture equals a thousand words. So why to write a thousand words about your new product or service when you can immerse your visitors into a realistic experience that he will not forget after they leave your booth?
One of the potential risks of a truly interactive exhibit is sensory overload, resulting in your goals not being realized. Sensory overload refers to your body’s senses being over-stimulated, and while it is often associated with busy, crowded places, it can also pertain to how your senses are completely enveloped in an immersive experience.
Creating a display where the floors, walls and ceiling produce vivid images and sounds will certainly take visitors out of their current reality and leave their mouths hanging open in amazement…but every situation is different.